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It’s In Your Head Founder Hunter LaFave Expanded His Business with Trep OnTrack Business Bootcamp

Trep School graduate Hunter LaFave founded It’s In Your Head in response to a personal crisis. In 2017, after being diagnosed with colorectal cancer, he realized he wanted to change how he lived, and he traveled to East Asia in search of holistic methods of healing his mind and body. The more he learned, the more he felt called to share with others. 

When he returned to the Danville area in 2021, Hunter wanted to use his newfound knowledge to create change in the community he grew up in. 

Together with his partner Hannah, Hunter operates It’s In Your Head to provide mental, physical, and emotional health training and resources. Their ultimate goal is to teach people how to care for themselves to lead healthier, happier, more sustainable lifestyles. They teach yoga, breath work, exercise, nutrition, and mindset training as part of their wellness curriculum. Their clients include community organizations, local schools (staff and students), and businesses seeking to create a healthier work environment.

According to Hunter, getting started was the hardest part. “We were scraping by teaching yoga classes in the park and searching for our first clients. We are now working in multiple schools. We closed out last year seeing around 1200 kids a week.” Using that momentum, he’s continuing to expand It’s In Your Head and add to his team as they seek more opportunities to impact the community. 

Hunter looks back on his time in the 2022 Trep OnTrack Business Bootcamp cohort as a crucial part of his entrepreneurial journey. “It gave me the tools and confidence to make my business succeed,” he says. “There are so many things you don’t know or even consider looking into, but Trep lays it all out for your success.”

Hunter and Hannah pitched It’s In Your Head at the 2022 Trep OnTrack Pitch Contest, winning first place and the $5,000 grand prize. With that money, they expanded their capabilities online with added storage, purchased an air purifier to enhance breathwork classes, and invested in tools to record better sound for their video catalog.

Like many of his fellow graduates, Hunter feels that the most valuable contribution of the class was getting to work with Trep School founder and coach Tricia Teague. “The ability to have someone you can bounce ideas off of, share experiences with, and get guidance from was priceless,” he says. “The Trep School and Tricia have made such an incredible impact on this community, empowering people who would otherwise not have access to this information the ability to make their dreams come true.”

You can find more information on the programs offered by It’s In Your Head online or follow them on Facebook for updates.

Shelby Baker

Shelby Baker is an internationally published freelance copywriter and Trep OnTrack Bootcamp graduate from Danville, Illinois, with more than three years of experience in copywriting. As a passionate storyteller and foodie, she specializes in organic and artisanal food brands, but her writing portfolio spans various industries, including financial technology, architecture and interior design, film, cybersecurity, business, fine art, real estate, and more. Shelby loves a challenge and wants to “learn everything about everything.” Connect with her on LinkedIn to chat about potential projects!