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Shanna Dixon Uses Trep OnTrack Bootcamp to Launch Sadhana Yoga

Danville area yoga teacher Shanna Dixon enrolled in the Trep OnTrack Business Bootcamp at just the right time. 

Speaking on her experience, Shanna says, “I had just gotten certified to teach, and I was ready to start my business, but I had no direction or idea as to where to start. Today, I have a thriving yoga business with a solid foundation and I get to do what I love every day!”

She started her company, Sadhana Yoga, in early 2022 when she decided to become a yoga teacher after ten years as a student. “Yoga quickly became a big part of my life as I began to understand how to heal and find balance in both my mind and my body. Learning ways to heal and regulate our system has always been a passion of mine. It is so essential to our everyday quality of life,” she says, stating that she was inspired to launch Sadhana Yoga to help clients find their own healing and inner calm through breath, movement, and practices. Through her programs and classes, she aims to teach clients how to honor their bodies and develop a daily practice of their own.

Because she launched while attending the program’s weekly classes, she was able to apply lessons in real time as she built her business from the ground up. According to Shanna, it made all the difference.

“The program gave me insight, direction, and purpose when it came to my yoga business. I was able to learn how to create a solid foundation and implement the best business practices that I learned in class,” she says. “I was able to avoid common mistakes and create efficient processes. I had the information, tools, and support system that I needed to be successful. I am so grateful to have had this amazing learning opportunity!”

Shanna used her $3,000 seed fund grant from the program to purchase video equipment, yoga equipment, branding, and marketing content. She also allocated a portion of the funds to hire a web developer, who helped her build a website that she uses to advertise her services and find new clients.

All in all, the Trep OnTrack Business Bootcamp proved to be an invaluable asset to Shanna’s business. “The support from Tricia (Teague)  and her team, the information provided, the community support and the people I connected with, and of course, the money was awesome too! I would do the entire thing over if I could! I learned so much and met some amazing people! My business would not be near what it is today without this program.”

You can learn more about Shanna’s one-on-one yoga classes and group programs on her website or Facebook page.

Shelby Baker

Shelby Baker is an internationally published freelance copywriter and Trep OnTrack Bootcamp graduate from Danville, Illinois, with more than three years of experience in copywriting. As a passionate storyteller and foodie, she specializes in organic and artisanal food brands, but her writing portfolio spans various industries, including financial technology, architecture and interior design, film, cybersecurity, business, fine art, real estate, and more. Shelby loves a challenge and wants to “learn everything about everything.” Connect with her on LinkedIn to chat about potential projects!