COurse OVERVIEW
On Track with
Kauffman FastTrac®
You have a business idea. Now what? You want to grow your side hustle into your main source of income. What’s next?
Is your idea viable? Is your side hustle sustainable full-time? Find the answers with Kauffman FastTrac®
This immersive course is designed to provide information, tips, exercises and tools to help you think about your business idea.
You’ll Work to:
• Discover how your business concept matches your personal vision.
• Align your business concept with a real market opportunity.
• Learn how to set realistic financial goals for your business.
• Determine the unique features and benefits of your product/service.
• Find your target market and discover your competitive advantage.
• Define your company’s brand and marketing.
• Learn how to manage business functions and develop an
organizational culture.
• Determine the steps to profitability.
• Identify potential sources of funding for your business.
• Launch (or re-launch) your business.
